Back/Veritone Enhances Media Reach with Renewed CBS News Partnership and aiWARE™ Innovations
media·December 14, 2024·veri

Veritone Enhances Media Reach with Renewed CBS News Partnership and aiWARE™ Innovations

ED
Editorial
Cashu Markets·2 min read
TL;DR
  • Veritone renewed its exclusive global licensing agreement with CBS News, expanding access to their extensive archival and breaking news footage.
  • CBS News utilizes Veritone's aiWARE™ platform for improved accessibility, enhancing content search, retrieval, and rights management capabilities.
  • The partnership underscores Veritone's commitment to optimizing content distribution and advancing human potential through AI technology.

Veritone Strengthens Media Footprint with CBS News Partnership Renewal

Veritone, Inc., a prominent player in the realm of human-centered AI solutions, solidifies its position in the media and entertainment industry with the renewal of its exclusive global licensing agreement with CBS News. This multi-year contract expands upon their longstanding partnership, which has existed for over a decade, by including exclusive local news content from CBS Owned Stations. The agreement provides television producers, filmmakers, and content creators with access to millions of hours of CBS News's extensive archival and breaking news footage, significantly broadening the resources available for diverse media projects.

Central to this enhanced collaboration is Veritone's aiWARE™ enterprise AI platform, which CBS News leverages to improve accessibility to its licensed content. The platform employs sophisticated indexing techniques, utilizing time-correlated metadata to enhance search and retrieval capabilities. This technology allows users to quickly pinpoint specific scenes or notable quotes, streamlining the content discovery process. Moreover, the aiWARE™ platform automates rights management, making it easier for media professionals to navigate the complexities associated with content licensing and distribution.

Jay Bailey, Veritone's senior vice president of licensing, highlights the significance of this partnership renewal, noting the innovative solutions that Veritone brings to enhance viewer experiences across various digital platforms. The agreement not only reinforces Veritone's robust portfolio within the media sector but also reflects the company's commitment to optimizing content distribution and maximizing revenue for its partners. Veritone's aiWARE™ platform orchestrates a vast ecosystem of machine learning models, transforming raw data into actionable intelligence that empowers organizations across multiple industries, including public sector and talent acquisition.

In addition to strengthening its relationship with CBS News, Veritone continues to focus on its broader mission of advancing human potential through the integration of human expertise and AI technology. This approach enables organizations to achieve improved outcomes and enrich lives globally, showcasing Veritone's dedication to innovation in the AI landscape.

For those interested in exploring Veritone's content licensing services and the capabilities of its aiWARE™ platform, further information is available on their website. This renewal with CBS News stands as a testament to Veritone's strategic vision and its pivotal role in shaping the future of content licensing in the media industry.