Back/Veritone Strengthens CBS News Partnership for Enhanced Content Access and Licensing Solutions
media·December 12, 2024·veri

Veritone Strengthens CBS News Partnership for Enhanced Content Access and Licensing Solutions

ED
Editorial
Cashu Markets·2 min read
TL;DR
  • Veritone renews exclusive global licensing agreement with CBS News, enhancing access to local news content from CBS Owned Stations.
  • The aiWARE platform indexes CBS's archives, improving search efficiency and enriching viewer experiences with relevant media.
  • Veritone strengthens its media portfolio, positioning itself as a leader in content licensing solutions and AI-driven accessibility.

Veritone Expands Partnership with CBS News to Enhance Content Access

Veritone, Inc., a leader in human-centered enterprise AI solutions, solidifies its commitment to the media and entertainment sector with the renewal of its exclusive global licensing agreement with CBS News. This partnership, which has flourished for over a decade, now includes exclusive access to local news content from CBS Owned Stations. By leveraging Veritone's advanced aiWARE™ enterprise AI platform, CBS News and Stations can tap into a vast library of licensed content, creating new monetization opportunities while enhancing the accessibility of their extensive archives.

The renewal comes at a pivotal time for media organizations seeking innovative ways to optimize content distribution. Veritone’s aiWARE platform is designed to index CBS's extensive archive with accurate and time-correlated metadata, allowing content creators, researchers, and filmmakers to efficiently search and retrieve materials. This technological advancement not only streamlines the process of accessing valuable content but also enriches viewer experiences by making relevant media more readily available. Jay Bailey, Veritone's senior vice president of licensing, reflects on the partnership's value, underscoring the role of AI in enhancing content accessibility.

Moreover, this agreement bolsters Veritone's portfolio in the media and entertainment industry, reinforcing its reputation as a premier provider of content licensing solutions. By continuing to optimize content distribution, Veritone aims to boost audience engagement and maximize revenue potential for its partners. The collaboration not only highlights the efficacy of AI in modern media but also positions Veritone as a key player in empowering organizations across various sectors—media, entertainment, public sector, and talent acquisition—to operate more efficiently and make data-driven decisions.

In addition to the renewed agreement with CBS News, Veritone's aiWARE platform is becoming increasingly vital for organizations looking to navigate the complexities of content licensing and rights management. As the landscape of media consumption continues to evolve, Veritone remains dedicated to enhancing content accessibility through its innovative solutions. The company's focus on delivering advanced AI capabilities positions it as an essential partner for media organizations aiming to thrive in a competitive environment.

For more insights into Veritone's content licensing solutions and its impact on the media landscape, interested parties are encouraged to visit the company's website.