Verndale Acquires Amp's Product Experience Division to Enhance Digital Offerings and Growth Potential

Verndale Enhances Digital Offerings with Strategic Acquisition

In a significant strategic development, Verndale, a leading digital experience and technology company, announces its acquisition of the Product Experience Division of Amp from Advantage Solutions. This move positions Verndale to enhance its capabilities as a growth partner for brands, allowing it to take offerings from initial concept to fully developed digital products. The Product Experience Division is recognized for its expertise in product design, user experience (UX), engineering, and digital marketing. This acquisition reflects Verndale's commitment to creating high-performing digital experiences that drive measurable business impact across various sectors, including technology, consumer packaged goods (CPG), and healthcare.

Verndale's CEO, Chris Pisapia, underscores the necessity for brands to transform their digital strategies into tangible growth. He emphasizes that a unified approach integrating creativity, technology, and product thinking is essential for success in an increasingly competitive marketplace. The acquisition strengthens Verndale's ability to manage the full lifecycle of digital experiences, from ideation and UX to engineering and ongoing product management. This comprehensive service offering enables Verndale to respond to the evolving needs of brands that demand a seamless blend of product development, performance marketing, and experience optimization.

Robert Balmaseda, SVP of Product Experience, echoes this vision, highlighting the shared commitment to integrating design, technology, and data. This integration provides clients with a quicker and more cohesive journey from concept to market. By investing in a next-generation digital experience platform that consolidates various capabilities, Verndale reinforces its goal of delivering exceptional value to high-growth brands. This acquisition not only expands Verndale's service offerings but also enhances its competitive edge in a landscape where brands increasingly require comprehensive digital solutions.

In addition to bolstering its digital experience capabilities, the acquisition allows Verndale to extend its reach into high-growth sectors. As brands increasingly seek integrated solutions that encompass product development, marketing performance, and continuous experience optimization, Verndale's enhanced offerings position it as a critical partner in their digital transformation journeys.

The acquisition aligns with Verndale's ongoing strategy to create a more robust and accountable partner ecosystem for clients, ensuring that they can navigate the complexities of digital product development with a clear path to achieving their business goals.