Wynn Resorts launches multi‑year Chef’s Table residency, transforming Revelry into immersive culinary events

Wynn stages Chef’s Table culinary residency to elevate resort dining

Wynn Resorts is launching a multi‑year global partnership with Chef's Table that transforms Revelry, its tasting experience at Wynn Las Vegas, into Wynn Revelry by Chef's Table this fall, the company announces. The program opens with a signature slate in September and pairs award‑winning chefs from the Netflix documentary series with original programming designed to deliver immersive, storytelling‑driven tastings and production events.

The activation is centered on a weekend of high‑profile events, including an Icons opening dinner, a chef and celebrity cookoff, a golf tournament, a bespoke nightlife experience and a culminating high‑energy event called The Feast that showcases innovative dishes from featured talent. Wynn positions the collaboration as the “first chapter” of broader culinary efforts that marry dining, entertainment and content production to create experiences it says guests “won't find anywhere else,” according to Brian Gullbrants, chief operating officer for Wynn Resorts North America.

Wynn and Chef’s Table expect the residency to raise the company’s profile as an epicurean destination and drive revenue and brand lift across Wynn’s portfolio. Justin Connor, president of Chef's Table Projects, frames the work as pushing culinary innovation through “bold projects, exclusive experiences and original content with the world's best chefs.” The companies plan to produce original programming tied to the culinary events, leveraging the documentary roots of Chef’s Table to attract gastronomes globally and extend Wynn’s resort dining leadership into event‑driven hospitality.

Experiential travel surge in Asia underscores opportunity

Industry data show a broader surge in demand for immersive experiences during China’s Lunar New Year travel period, with bookings for theme‑park hotels nearly doubling and interest in traditional performances and artisanal crafts rising about 40%, according to Alibaba‑owned Fliggy. Consulting firm Oliver Wyman notes younger travellers are seeking deeper cultural engagement, a trend that aligns with Wynn’s move to foreground curated, story‑led culinary events.

Resort operators and entertainment firms are rapidly creating physical experiences — from themed hotels to new indoor venues reachable by high‑speed train — as they try to convert curiosity into consumer spending amid a mixed macroeconomic backdrop. Wynn’s Chef’s Table residency taps that dynamic by combining destination dining with content and events to capture higher‑value guests across its U.S. and international properties.