ZoomInfo Technologies Named Leader in Snowflake's 2025 Modern Marketing Data Solutions Report

ZoomInfo Recognized as Leader in Modern Marketing Data Solutions

ZoomInfo Technologies, a key player in go-to-market strategies and customer acquisition, solidifies its position in the marketing technology landscape by being recognized as a Leader in Snowflake’s 2025 Modern Marketing Data Stack report. This acknowledgment, specifically in the "Enrichment and Hygiene" category, underscores the company's commitment to delivering superior company and business contact data. Since 2021, joint customers have leveraged ZoomInfo’s data offerings within Snowflake’s AI Data Cloud to enhance their first-party data, creating a robust foundation for go-to-market strategies. The recognition highlights not just the quality of data provided by ZoomInfo, but also its strategic role in helping businesses adapt to the evolving demands of digital marketing.

The significance of this recognition lies in the increasing importance of data quality in driving marketing effectiveness. Sneh Kakileti, ZoomInfo's VP of Product Management, points out that the company’s Data-as-a-Service (DaaS) product enhances data integrity, allowing marketers to adopt AI solutions at scale. This capability empowers marketing teams to engage with potential customers earlier in their buying journey, providing a competitive advantage over those still relying on conventional metrics. As the marketing landscape evolves, the ability to utilize enriched data effectively is crucial for organizations aiming to optimize their outreach and conversion strategies.

Moreover, the Snowflake report reveals a transformative shift in the marketing industry, where AI, data gravity, and privacy considerations are increasingly interlinked. Denise Persson, CMO at Snowflake, emphasizes that data-empowered marketers are establishing innovative measurement techniques, marking a new standard in the field. This shift aligns with ZoomInfo’s mission to enable clients to harness the full potential of their data, ultimately enhancing decision-making processes and driving growth. The report, based on an analysis of around 9,800 Snowflake customers, identifies ten critical technology categories necessary for building effective marketing data stacks that leverage AI advancements.

In addition to its recognition in the Snowflake report, ZoomInfo continues to innovate in its offerings, contributing to the evolving landscape of marketing technology. As businesses increasingly prioritize data-driven strategies, ZoomInfo's leadership in providing enriched data solutions positions it favorably within the competitive market. The insights drawn from Snowflake’s report further validate the effectiveness of ZoomInfo’s approach to enabling marketers to navigate the complexities of modern customer engagement.

For more detailed insights, the Snowflake 2025 Modern Marketing Data Stack report is available for download, providing valuable information for organizations looking to enhance their marketing data strategies.