ZoomInfo Technologies Recognized as Leader in Marketing Data Enrichment by Snowflake

ZoomInfo Emerges as a Leader in Marketing Data Enrichment

ZoomInfo Technologies, a leading go-to-market platform, receives significant recognition in Snowflake’s 2025 Modern Marketing Data Stack report, where it is designated as a Leader in the “Enrichment and Hygiene” category. This accolade underscores ZoomInfo's effectiveness in providing top-tier company and business contact data, a critical asset for organizations aiming to enhance their first-party data capabilities. Since 2021, joint customers have leveraged ZoomInfo’s offerings within Snowflake’s AI Data Cloud, establishing a robust foundation for go-to-market strategies. The report indicates that this synergy has enabled organizations to refine their marketing efforts, facilitating improved customer engagement and more informed decision-making.

Sneh Kakileti, ZoomInfo’s VP of Product Management, articulates the vital role of high-quality data in unlocking new marketing opportunities. He asserts that by integrating ZoomInfo’s insights with the Snowflake AI Data Cloud, marketing teams can engage potential customers earlier in their buying journey. This proactive approach provides a competitive advantage over traditional marketing metrics that often lag behind customer needs. The recognition from Snowflake not only validates ZoomInfo's innovative data solutions but also highlights the growing importance of data-driven strategies in the marketing landscape.

The report emphasizes a notable transformation within the marketing sector, where artificial intelligence, data gravity, and privacy considerations are increasingly intertwined. Denise Persson, Snowflake’s Chief Marketing Officer, points out that data-empowered marketers and innovative measurement techniques have become the new normal. This shift underscores the necessity for companies to adopt advanced data solutions, such as those provided by ZoomInfo, to navigate the complexities of modern marketing effectively. As organizations continue to pivot towards AI-driven strategies, ZoomInfo’s leadership in data enrichment positions it favorably within this evolving landscape.

In addition to its recognition in the Snowflake report, ZoomInfo’s Data-as-a-Service (DaaS) product has garnered attention for significantly improving data quality. This enhancement enables marketers to deploy AI solutions at scale, further solidifying ZoomInfo's role as a key player in the marketing technology ecosystem.

The Snowflake 2025 Modern Marketing Data Stack report, based on an analysis of around 9,800 customers as of April 2024, provides further insights into the essential technology categories required for effective marketing data stacks. This resource is available for those seeking a deeper understanding of the evolving marketing data landscape.