Analyst · Booking Holdings Inc. (BKNG) | Ratings, Price Targets & Consensus

Analyst Consensus

Buy55 analysts

Buy

Updated Jul 30, 2026

Total Analysts55

Strong Buy

1

Buy

45

Hold

25

Ratings

Updated Jul 30, 2026

Overall Rating

B-

DCF Score4.0 / 5

Debt / Equity Score1.0 / 5

Price / Book Score1.0 / 5

Price / Earnings Score2.0 / 5

ROA Score5.0 / 5

ROE Score1.0 / 5

Valuation

Current Stock Price

$199.31

Median Target+16.53%

$232.25

Potential upside vs current price

DCF Value+29.19%

$257.48

Potential upside vs current price

Analyst Consensus

Buy55 analysts

Buy

Updated Jul 30, 2026

Total Analysts55

Strong Buy

1

Buy

45

Hold

25

Ratings

Updated Jul 30, 2026

Overall Rating

B-

DCF Score4.0 / 5

Debt / Equity Score1.0 / 5

Price / Book Score1.0 / 5

Price / Earnings Score2.0 / 5

ROA Score5.0 / 5

ROE Score1.0 / 5

Valuation

Current Stock Price

$199.31

Median Target+16.53%

$232.25

Potential upside vs current price

DCF Value+29.19%

$257.48

Potential upside vs current price